Tim Wellenberg Joins DEPT® as VP of Strategy, EMEA

​DEPT®, the global Growth Invention Company, has appointed Tim Wellenberg as a VP of strategy, EMEA. Joining from Monks, Tim served in the same position, having previously been associate director of strategy EMEA at Jam3. He brings over a decade of experience in AI-driven brand strategy and experience design to DEPT®'s EMEA strategy team.

He has shaped brand work for clients including Nike, Burger King, L'Oreal, Google, adidas, H&M and McLaren Racing, including Burger King's ‘Million Dollar Whopper’ campaign, recognised with a Pencil and Merit at The One Show and an Effie Award. He was also involved in Google's Best of CES 2024 honour for its AI innovation showcase.

Based in Amsterdam, Tim will strengthen DEPT®'s EMEA strategy team and focus on identifying growth opportunities for DEPT®'s clients by tracking market shifts, audience behaviour and emerging technology, working across the company’s disciplines to bring holistic strategic thinking to brand experience.

"Tim thinks about strategy the way we want the whole practice to think: less about the next campaign, more about what companies aren't seeing yet and where growth can come from next. He understands brands. He understands technology. So he is primed for a future where we solve for human psychology and machine cognition. We’re excited to have him on board," said Dylan Williams, chief strategy officer at DEPT®.

"Strategy is taking a stance sharp enough to disagree with. Anything else is tactics," said Tim Wellenberg, VP strategy, EMEA at DEPT®. "The industry chases 3-to-30-second interactions: speed, scale, reach, and overlooks the 3-to-30-minute ones, where real value and deeper brand relationships get built. The balance has quietly disappeared from the conversation, and I want to bring it back. DEPT® felt like the right place to do that: sharp people, clear points of view, no ego. That made the decision feel natural."

Tim's appointment adds to a run of senior leadership moves across DEPT®'s EMEA business, including Dylan Williams as SVP strategy for EMEA, and Emmanuel Xirogiannis as head of influencer, EMEA. In the Netherlands specifically, Irene de Vos was appointed VP of growth and Barbara Bijlard VP of clients.

In just over 10 years, DEPT® has grown from a local specialist to a global technology and marketing company with 4,000 specialists across 30 offices. Named Webby's Agency of the Year for the fifth consecutive year, DEPT® has emerged as a true challenger to traditional networks, working with brands including Stokke, Canva and Praxis.