Starbucks Invokes The Beatles for Film About Togetherness

Starbucks’ latest ad for its ‘Back to Starbucks’ platform is a documentary-style spot starring real customers and green apron partners – not actors.

​‘Together’ was created with agency Anomaly LA and directed by Mollie Mills out of Somesuch, and was filmed over the course of a week in multiple Starbucks coffeehouses across the country.

Each moment in the new spot is inspired by a real-life interaction, showing authentic moments of human connection – families catching up, friends sharing a joke – in a cheerful montage set to The Beatles’ song ‘All Together Now’.

The end line of the ad asserts that, “Together is the best place to be.” concluding with an affirmation about Starbucks’ role as a ‘third space’ in communities – rather than focusing on the coffee itself.

This is a philosophy embodied by the previous films in the platform from the brand and Anomaly, including ‘Hello Again’,‘Not My Name’ and ‘Drawn ‘Together’.

This latest film, ‘Together’, debuted during the College Football Playoff National Championship and NBA games on January 19th.