Trouble Maker Wins The Perfume Shop Christmas Advertising Brief

Full-service creative and media agency Trouble Maker has been appointed by The Perfume Shop, the UK’s largest independent fragrance retailer, to develop its 2025 Christmas campaign with their Brand Team.

The brief was awarded following a competitive pitch process and will see Trouble Maker develop a hero advertising film to spearhead The Perfume Shop’s festive activity.

The campaign will build on the success of last year’s Merry Spritzmas platform, which resonated strongly with customers thanks to its storytelling-led approach.

The new creative will focus on perfume as the ultimate Christmas gift, using scent’s powerful ability to evoke memories to deliver a campaign that is heartwarming and playful, with a dash of humour to reflect The Perfume Shop’s approachable personality.

The content will run across TikTok, Meta, YouTube, Snapchat, display and connected TV, going live from the start of November.

Jonathan Fraser, chief creative officer at Trouble Maker, said, “The Perfume Shop has such a unique voice in the fragrance category - fun, human and never afraid to show its personality. We’re thrilled to have the opportunity to bring that to life in a campaign that not only champions perfume as the ultimate gift but also taps into the emotional power of scent and memory.”

Karen Harris, customer director at The Perfume Shop, added, “Christmas is our most important moment of the year and we wanted a campaign partner who could help us stand out. We’re excited to collaborate on a campaign that will spread festive joy and cement The Perfume Shop as the number one destination for gifting scents to family and friends.”