The Perfume Shop Goes Wonderfully Wicked This Christmas with Charming Twist on Power of Perfume

​The Perfume Shop has unveiled its new festive campaign from creative and media agency Trouble Maker - and it’s pure magic.

Taking playful inspiration from the wonderful world of Wicked, the campaign tells the story of a mother and teenage daughter who, though bound by love, can’t seem to see eye to eye, much like the iconic witches, until the perfect perfume helps bridge the gap between them.

The ad, directed by Alex Graham celebrates perfume as the ultimate Christmas gift, capturing the power of scent, memory and friendship in a story that’s heartwarming, humorous and just a little bit spellbinding.

Brimming with warmth, wit and The Perfume Shop’s signature sparkle, the ad builds on last year’s Merry Spritzmas success and is now live across TikTok, Meta, YouTube, Snapchat, display and connected TV.

Karen Harris, customer director at ThePerfume Shop, said, "This year's Christmas advert beautifully highlights the power of perfume as the ultimate Christmas gift and its ability to create meaningful connections with our loved ones. It also serves as a heartwarming reminder that our dedicated Perfume Experts are here to help you discover the perfect scent for any occasion.”