Have a Very Merry Spritzmas with The Perfume Shop

​Aggy Media’s first Christmas campaign for The Perfume Shop, through agency Trouble Maker is a light hearted take on the worldwide phenomenon that is Wicked.

The Perfume Shop wanted to bring a little magic to Christmas with a film that felt both culturally relevant and true to their customers' festive shopping habits.

Perfectly timed to coincide with the release of Wicked: For Good, the 30 second spot tells the story of a Magical Mum - a radiant force of goodness - and her Wicked Daughter, a misunderstood outsider, brought together by the perfect fragrance gift.

Creatively led by in-house director AKG (Alex Graham), the film combines a glossy, festive visual style with a touch of humour and a high-energy performance from our expressive lead.

Shot entirely in-store, Aggy Media captured the key moments in just a few takes, leaving plenty of time for some spontaneous, unscripted shots that add to the final film's warmth and charm.