3 Campaigns, 1 Partnership: Baliprod Films Brings Rituals Cosmetics World to Life

​This campaign marked Baliprod's third project with Rituals Cosmetics, and that’s really the heart of the story.

By the third collaboration, the work changes. Trust has been built. You understand how the client moves, what they need and how to create the environment for their creativity to flourish.

This wasn’t just one film. It was a full campaign world, delivering thousands of assets across three units moving as one, with every department and schedule working together to let the creative breathe. For Baliprod Films, this wasn’t only about beautiful images. It was about understanding the Rituals Cosmetics world more deeply, knowing when to protect the brand and when to bring fresh ideas to the table.

At this stage, the trust isn’t just in the final image. It’s in the process, in knowing we can hold the creative, the logistics and the pace of a large production while keeping the energy on set calm and focused. It’s simple. We know each other now. We know the brand, the pace, the level of detail and the kind of care Rituals Cosmetics brings to every frame, and what they need before they say it, which helps when you’re coordinating three units and thousands of assets on a production that doesn’t run on vibes alone, though vibes are part of it.

By project three, there’s a rhythm. That trust changes everything. The collaboration becomes less about explaining the process and more about moving together, faster and with far more confidence. Rituals Cosmetics knows how we work on the ground in Indonesia, and we know how to create a calm, organised environment where their creativity thrives.

What We're Trusted to Own, and What We're Not

The creative vision comes from the incredible team at Rituals Cosmetics. That’s their world, their brand language and their beautifully detailed universe. We don’t own it. We respect, protect and help bring it to life.

What Rituals Cosmetics trusts us to own is the team, the ground and the process behind that vision.

That means building the right crew, finding locations, supporting the art department and shaping the production flow, handling every detail with care. From the moment the team lands to the moment they leave, our job is to make it feel seamless and supported. And yes, there are approximately one million moving parts: crew, art, logistics, transport, hospitality, locations, weather, timings and the occasional “can we move that setup slightly to the left?” moment. Glamour, but with spreadsheets. By this third project, we’ve earned the trust to hold all of that. Rituals Cosmetics knows we’ll take care of the people, the place and the production environment, so their team can focus on what they do best.

When The Trust Writes The Scene

Yes. Having Jasmyn, Baliprod Films’ executive producer appear in the main film. Somewhere along the way, Jasmyn was asked to step in for a cameo role as the resort manager. Not something she had on her production bingo card, but here we are. That moment would never have happened if Baliprod Films and Rituals Cosmetics did not already know each other so well. It takes real trust, comfort and humour for a client to look at the person producing the project and think, 'Yes, let’s put her in the film.' And that’s the lovely thing about working together for the third time. The relationship has space in it, for quick decisions, for play, for ideas that come up on set and somehow make perfect sense. Of course, the elegance and tone of the Rituals Cosmetics world still had to be protected. But because the trust was already there, the shoot could stay open, collaborative and just loose enough for something unexpected and fun to happen.

Lombok: The Right Place, The Right Team

Lombok was the right answer because we weren’t just looking for a beautiful villa. We needed a place we could transform.

For the Karma concept, the art team needed room to rebuild and recreate the hotel from the ground up: space, access, time and enough flexibility that nobody had to pretend a tiny storage room was 'fine.' We also needed a quiet beach, a beautiful pool and the freedom to shape the world around the campaign, with room for the art team to work, build and source at the pace the production demanded.

Lombok gave us all of that: the natural stillness and beauty the Karma story needed, and the practical conditions to build it properly. That’s always the sweet spot. Beautiful on camera, workable behind it.

Of course, that beauty came with trade-offs. Compared with Bali, there’s less room for last-minute fixes: transport, crew movement, accommodation, equipment and logistics all had to be planned carefully. But those trade-offs forced clarity, made the pre-production stronger, and let the shoot itself feel calm and focused.

That same planning carried through to the crew. We had 91 people on location: 21 from Rituals Cosmetics and 70 local, across production, locations, unit, lighting, grip, camera, sound, transportation, video assist, DIT, photography, hair and makeup, art and set construction.

It was a big team, but the real achievement was making it feel like one. The magic isn’t just having a great crew, it’s knowing where everyone needs to be and how their piece fits the bigger picture. Because 91 people can either be a beautifully coordinated production, or a very expensive group chat with sunscreen. Thankfully, this was the first one.

The Vision, the Deadline, and Everything in Between

The concept came from the creative team at Rituals Cosmetics and their vision for the Karma world. Which sounds simple until you're standing in a villa in Lombok asking, "Can we turn this into a fully realised Karma hotel?" and the answer is somehow, "Yes, give us a minute and several trucks."

Our art team, led by Dennis Sutanto, brought every part of that world to life, from the set dressing and textures down to the smallest product detail. Because this was our third collaboration with Rituals Cosmetics, we understood the tone they needed: what should feel soft, what should feel elevated and what should quietly disappear into the world rather than shout for attention. And the team absolutely smashed every detail.

The initial brief came in early May, and production wrapped on 23 September: approximately 20 weeks from brief to wrap. On paper, that sounds like a healthy amount of time. In production reality, that's about three deep breaths, one very large spreadsheet and several people asking, "Can we move that to tomorrow?" while tomorrow is already completely full.

Those 20 weeks covered creative alignment, budgeting, location planning, set builds, crew planning, logistics, travel and scheduling, all the tiny details that keep a large campaign feeling calm on the outside while the machine behind it keeps machine-ing.

The biggest planning challenge wasn't the locations or the set builds; those were straightforward because the planning around them was strong from the start. The real challenge was coordinating the production schedule across three to four active sets at once.

That meant managing crew rotations, department movement, talent timings, equipment flow and transport, making sure each unit had exactly what it needed when it needed it: a casual production puzzle with 400 pieces and no option to lose one under the sofa.

Keeping the parallel shoots running took detailed planning, constant communication and strong on-site coordination: production, creative and logistics all moving together, calm enough on the surface to make it look easy.

One of the wildest details was the pool. To make sure the water looked the perfect shade of blue on camera, the entire pool floor had to be covered in black mats: exactly the kind of glamorous behind-the-scenes detail nobody imagines when they see a beautiful campaign image. It's never just "lovely pool, great light." It's usually "lovely pool, great light, and twenty people solving a colour problem with mats before breakfast."

That detail says so much about the process. Every prop, surface, texture and set choice was there to support the Rituals Cosmetics vision, nothing random, nothing decorative, all of it building the calm, considered feeling at the heart of Karma. The result was a world that felt easy on screen because the team worked so hard behind it.

The Part We Love Most

The shot list was built around balance, but also around movement. With four units working across the campaign world, the planning had to be precise: each team needed to know where they were, what they were capturing and how it connected to the bigger picture. In three shoot days, there was no room for wandering around hoping the magic found us. Lovely idea. Terrible schedule.

The beauty shots gave the campaign its atmosphere, the lifestyle moments brought warmth and human connection, and the product details anchored everything back to Rituals Cosmetics, keeping it clear and purposeful. The success came from making all of those pieces feel like one world: four units, multiple asset needs, one shared visual language. It was everyone moving together, every frame belonging to the same light and emotional tone, even when different teams captured different parts of the story at once.

Three projects in a row with Rituals Cosmetics says a lot.

For us, it says trust and consistency: we've reached the point where we understand the brand, the people, the pace and the tiny details that matter, the kind that can make or break a shoot, usually five minutes before lunch. Each campaign gives us the chance to go deeper, to understand the Rituals Cosmetics world more fully, and to learn how we can create the environment for their creativity to land, breathe and become something real. This third project felt like a beautiful step forward, not just because we built a whole Karma world in Lombok, though we're proud of that, but because of the relationship behind it. By project three, you're no longer just making a film together, you're building trust, rhythm and a way of working that lets everyone do their best work.

And honestly, that's the bit we love most.