Beyond The Scenes: Baliprod Films Take Us Inside the Making of Jumeirah’s ‘Our Flame’ Campaign

​Baliprod Films has opened up the conversations behind the work through a new segment called 'Beyond The Scenes', a series dedicated to the people behind the craft. In a time where technology continues to evolve and productions move faster than ever, we wanted to highlight the core of it all: the humans who make these projects possible. The ideas, the collaboration, the pressure, the problem-solving, and the people behind every frame.

For the first volume, Baliprod Films sat down with managing director, Josh Patil, and senior producer, Yona, to talk about the making of Jumeirah 'Our Flame' campaign, and how Baliprod Films came on board as the local production service partner alongside Whale Amsterdam and 100% Film.

As part of a global production filmed across multiple countries, the Bali shoot at Jumeirah Bali became the final leg of the campaign. Over the course of two shoot days, with around 50 local crew involved, production took place inside a fully operational hotel while guests continued their activities throughout the property.

The project became an example of how large-scale productions can move across different countries, teams, and working cultures while still maintaining a consistent creative vision from beginning to end. More than just executing a shoot, it reflected the level of trust, communication, and collaboration required between international and local teams to make everything run seamlessly on the ground.

Through 'Beyond The Scenes', Baliprod Films wants to continue sharing more of these conversations, not only about the final visuals people see on screen, but also about the individuals, processes, and experiences behind them. Because at the centre of every production, no matter how advanced the technology becomes, it will always come back to the people who bring it to life.