Omnicom Launches Global Adobe Practice Within Credera Following LeapPoint Integration

​Omnicom has revealed that Credera, its transformation consultancy, has launched a comprehensive Adobe practice designed to meet the evolving needs of enterprise organisations. Nik DeBenedetto, former CEO of LeapPoint, which Omnicom acquired in 2024, will lead the Adobe practice as global managing director. As part of this launch, LeapPoint will be fully integrated into Credera.

The combination of Credera’s transformation consulting expertise and LeapPoint’s award‑winning Adobe capabilities, integrated with Omnicom’s leading connected capabilities—including media, creative, commerce, data, and identity solutions—significantly strengthens Omnicom’s position as the market leader in enterprise marketing transformation. This comprehensive, end‑to‑end offering delivers transformation consulting at enterprise scale. In 2025, LeapPoint further demonstrated this leadership by winning the Adobe Digital Experience GenStudio Partner of the Year – Americas and the Adobe Digital Experience Partner of the Year – UK&I.

“Bringing together our teams and capabilities expands our ability to help clients realise the value of their Adobe investments faster,” said Nik DeBenedetto, former CEO of LeapPoint and now global managing director of Omnicom’s Adobe Practice. “The trusted relationships and commitment to excellence that have long set us apart with clients and Adobe remain unchanged, now backed by Omnicom and a unified team with broader capabilities working on their behalf.”

Growth and momentum for Omnicom’s transformation consultancy

This integration strengthens Omnicom’s consulting transformation strategy, anchored by Credera’s Adobe partnership and bolstered by proven industry talent—including Jantzen Bridges as Credera global president and Todd Schwarz, the former global customer technology and Adobe lead at Accenture Song, as the global digital platform lead.

“With the addition of industry leader, Todd Schwarz, last year, we have significantly expanded the breadth and scale of the transformation we are helping our clients achieve.” said Jantzen Bridges. “We expect growth to accelerate with Nik DeBenedetto and his team taking the helm of our Omnicom Adobe practice.”

Jantzen continued, “Omnicom is helping to define the future of marketing and bringing that vision to life for clients through transformational work, including automating content supply chains, leveraging data and identity to drive better personalisation and reach, and implementing new operating models powered by humans and enabled by agents. The new Adobe Practice will strengthen those capabilities and help us deliver them more effectively.”

“This launch is already driving growth opportunities for our clients and the business,” said Luke Taylor, CEO of Omnicom Precision Marketing. “By combining LeapPoint’s Adobe expertise with Credera’s transformation capabilities through Omnicom’s integrated client service model, we are well positioned to help clients transform their operations and drive sustainable revenue growth.”

Showcasing the Omnicom Adobe practice at Adobe Summit

Omnicom will officially unveil this unified Adobe practice at Adobe’s Summit in April as a Diamond Sponsor.