DEPT® Named Leader in 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies

​DEPT® has been named a leader in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies.

DEPT® believes this recognition comes as it makes a bigger bet: the traditional agency model is becoming obsolete. As AI collapses the boundaries between marketing, technology, commerce and product, DEPT® is building a different kind of company around what it calls Growth Invention – bringing creativity, media, data, commerce, engineering and AI together to find, build and scale new sources of growth.

“The agency industry was built around selling capabilities, but that era is ending,” said Dimi Albers, global CEO, DEPT®. “Clients don’t need another creative agency, digital agency, consultancy or AI tool. They need a company that can work out where growth is coming from next, and then invent and build it. We made a bet 10 years ago on what the future would require, and we made a commitment to a 50/50 technology and marketing split and a truly integrated model. This foundation is more important and relevant today than ever.”

The report describes an industry being fundamentally reshaped by AI. DEPT® believes this means clients increasingly need integrated partners who can connect strategy, creative, media, data, and technology to measurable business outcomes and growth, while working within their existing AI ecosystem rather than locking them into another closed platform.