Instagram - For The Fans

When DEPT® and Instagram wanted to dive into the amazing fandom of the big game, they called on us. Our international team of futbol loving creatives worked closely with DEPT® to create a story full of color, inclusivity, and, most importantly, the game itself. We studied all components of the game, from the technical plays to diving deep into players and how they move.

Additionally, For the Fans is the highest converting concept in Meta’s account, coming in at a whopping 12.67% of total global conversions. It also maintains the best CPA of their top 5 global concepts, in 20+ languages. Golaaaaazo!