DEPT® Named Media and SEO Partner for American Family Care

​DEPT® has been named media and search engine optimisation (SEO) partner for American Family Care (AFC), the nation’s leading urgent care provider with more than 400 walk-in clinics across the United States. The two-year engagement will bring media and search together into one system for AFC's corporate-owned clinics, with plans to expand across AFC's broader network over time.

DEPT® will lead search engine marketing, programmatic media, and SEO, helping AFC connect its national marketing strategy directly to market- and clinic-level execution. AFC chose DEPT® for its ability to deliver effective, scalable programmes across large, multi-location organisations while preserving the flexibility each location needs.

“Marketing is a core function of our business operations across the country and is one of the primary ways we reach patients,” said Michael Brister, AFC chief marketing officer. “As we continue to scale, marketing needs to operate with the same discipline as our clinical operations. DEPT® will enable us to reach patients directly where they are, so AFC can continue serving as the destination of choice for where communities can go for trusted, convenient, and high-quality care when they need it."

DEPT® will also strengthen AFC’s approach to generative engine optimisation (GEO), making its online content more discoverable to AI tools and large language models. The partnership will also enable AFC to better understand the market impact of its services year-round and beyond seasonal community trends.

“AFC needed a partner who could scale nationally without losing the one thing that actually matters – one patient in one neighbourhood,” said Carryn Quibell, Americas CEO at DEPT®. “Our job together is to build a growth engine that can reveal where the next patient, the next service opportunity, and the next source of demand will come from. That's what Growth Invention means in practice: finding growth and building the systems to scale it.”