Center Parcs Appoints Pink Neon as Earned Media and Creator Agency Alongside Neverland

​Center Parcs has appointed Pink Neon as its earned media and creator agency on a retained basis. Pink Neon is part of Neverland, who were appointed as Center Parcs lead creative and brand strategy agency in May 2025 following a competitive pitch process.

The UK and Ireland’s leading short-break provider welcomes over 2.4 million guests each year across its six villages based in the UK and Ireland, with a seventh village in the Scottish borders, now in development.

In 2025 Center Parcs launched its new creative platform developed by Neverland, ‘For the Center of your world’. Now Neverland and Pink Neon, founded in November 2025 by Chris Stevenson, in partnership with Neverland co-founders Simon Massey and Jon Forsyth will work closely together to deliver fully integrated marketing services to Center Parcs.

Sara Holt, chief marketing officer at Center Parcs commented, “Center Parcs is an incredible business with deep guest loyalty, unrivalled occupancy and an amazing story to tell. It needs a special partner. The Pink Neon team showed a passion and deep understanding of our business and working closely with our creative agency Neverland they’re going to deliver culturally connected earned media campaigns and a creator strategy that will be a game changer for our business.”

Chris Stevenson, CCO at Pink Neon said, “As a Center Parcs lifer, this is the dream brief. The passion and pride Sara and the team have for the business is infectious and inspiring. Pink Neon and Neverland together deliver the dream. Totally, integrated campaigns, bold, culturally resonant creativity and a deep understanding of this amazing business. This is a brief like no other.”

Josh Harris, CEO at Neverland added, “A fab example of what the Neverland group is capable of: culturally relevant creativity, delivered at pace and at scale for a brilliant brand. It’s a significant win, and a real testament what Chris and Pink Neon are capable of."

Pink Neon start with immediate effect working closely in partnership with the Center Parcs in-house team led by Center Parcs head of corporate communications and PR, Simon Kay.