

Leading agency CEOs and founders from WPP, Omnicom, Publicis Groupe, Special, and more will come together in October to share the lessons they've learned building successful businesses, as part of Advertising Council Australia's Business and Agency Leadership course.
Designed for group account directors, client partners, and senior agency professionals preparing for broader commercial responsibilities, the three-day residential will run at QT Sydney from October 18–20th.
Kirsty Muddle, chief executive officer, Ogilvy ANZ, and course co-chair, said, "The rules of agency growth are being rewritten. Success today requires more than great creative work. It demands commercial judgement, strategic thinking and the confidence to navigate constant change. That's what this course is designed to help delegates build.”
Co-chaired by Laura Aldington, founder and CEO of Supermassive, the program combines practical workshops, real-world business challenges and candid conversations with some of Australia's most experienced agency leaders, including:
Laura Aldington said, "The move from managing clients to helping lead a business is one of the biggest transitions in an agency career. The best leaders never assume their greatest work is behind them. This course gives delegates the practical tools, fresh perspectives and confidence to ensure their greatest work is still ahead."
Course details: ACA Business and Agency Leadership 2026, “Your Best Work is Ahead of You” -- October 19-20th 2026, QT Sydney.