Why Does Every Ad Sounds the Same Right Now?

Brands are producing at unprecedented speed. Creatives are shaping campaigns across platforms, formats, and timelines.

But one challenge remains constant: Most ads sound the same.

And there’s a reason for that, many brands still rely on stock music. But stock music isn’t made for you. It’s made for everyone. And when every brand pulls from the same library, the story gets buried in the noise.

This is where original composition changes everything.

What Original Composition Actually Is

An original composition is a custom-written and produced piece of music created entirely from scratch. It’s built to match the emotion, pacing, and narrative of your project. It can be scored to picture, aligned to story beats, and shaped alongside the creative team.

Instead of choosing a track that’s “close enough,” original composition gives creatives a sound that serves the idea, not the other way around.

Music isn't just background

Studies show that when music in ads is emotionally congruent with the visual content (happy, sad, uplifting, etc.), it significantly changes how viewers perceive the ad and the brand.

Research backs this up: ads that include music perform markedly better than ads without. For example, a study of over 600 television advertisements found that those with music outperformed silent ones across key metrics — including creativity, empathy, emotional power, and the strength of information recall.

Why Original Composition Gives Creatives a Real Advantage

When you choose original composition, you’re not just picking background music — you’re building an emotional foundation for your story. You get:

A memorable, emotionally resonant result — which improves recall, engagement, and the chance your audience remembers more than just the visuals.

Music tailored to pacing and narrative — so emotional cues land exactly when you want them to.

A sound that's unique to your brand — not reused by dozens of other ads.

Creative freedom and collaboration — because the composition is shaped alongside the production, from storyboard to final mix.

See what's possible for you here.