In the Year of Brainrot and Scroller Fatigue, This Is What We Learned About Sound

It was a milestone year for us, but more importantly, it was a year that reinforced something we’ve believed from the beginning: in a world of nonstop noise, scrolling, and distraction, sound still cuts through.

Over the past year, our music reached audiences around the world across advertising, film, and live experiences. From global ad campaigns to theatres and in-person activations, SoStereo’s sound showed up in more places than ever before.

We partnered with world-class agencies and brands to help tell stories through music, while also expanding how creatives discover and understand sound through new tools and insights.

Special shoutouts to our creative partners at:

• ​72andSunny​
  
• ​Anomaly​
  
• ​BBH USA​
  
• ​Buntin​
  
• ​GUT​
  
• ​Highdive​
  
• ​Murder Hornet​
  
• ​Saatchi & Saatchi​
  
• ​TAG Creative​
  
• ​TERAN/TBWA​
• ​the community​
  
• ​The Rec League​
  
• ​The Robot Company​
  
• ​VaynerMedia​
  
• ​Walton Isaacson​
  
• ​Zubi​
  

As we celebrated our 10-year anniversary, we also formally stepped into our next chapter as a music solutions company committed to making brands sound as good as they look.

But none of this happens without artists.

Our catalogue grew to more than 15,000 international artists, representing sounds, cultures, and perspectives from around the world. In 2025, we continued investing in ways to help great music get discovered, placed, and heard at scale, while supporting original compositions, sonic branding, and bespoke sound experiences.

At the same time, our global team worked across borders and time zones to bring these projects to life. From studios to screens to stages, this year was a reminder that sound is a collaborative effort.

Thank you to our partners, our artists, and our team for an unforgettable year. Here’s to the next chapter.