OGX Taps Josh Peck and pink slip for Playful Hair Care Spot

OGX’s latest campaign proves that humour and self-awareness can go a long way when paired with the right sound.

The campaign centres on Josh Peck enthusiastically mansplaining hair care to camera, leaning into humour to flip a familiar trope on its head. The result is a spot that feels light, modern, and genuinely entertaining, while still keeping OGX front and centre as the real expert in the room.

To match that energy, the spot features “NOBODY’S PERFECT” by pink slip, a track that brings just the right mix of attitude and charm. The spot was created in collaboration with the hair experts at Kenvue and creative partners at Havas NYC. From early concept through final delivery, the focus was on building a piece that felt entertaining, current, and aligned with OGX’s brand voice.

The campaign was also featured in People Magazine, with the publication offering a behind-the-scenes look at how the spot came together. For SoStereo, the goal was simple: find a track that elevated the creative and helped the idea land naturally.