The Feed: It’s Time to Enter 2nd Edition of the Social and Community-First Showcase
Little Black Book members can now submit their work into the second edition of The Feed, the social media and community advertising showcase from LBB and Omnicom Production.
Following its debut in March, The Feed gives brands, agencies and production partners the opportunity to showcase any social media, community or creator-led advertising on which they’ve worked.
Submissions for this edition, which must have launched between March 1st and May 31st 2026 to be eligible, will be reviewed by The Feed’s creative council. The council will be scoring all submissions to collate the best work from the quarter. The submission deadline is Monday June 1st, 2026.
The selected work will be showcased on June 22nd 2026 at The LBB and Friends Beach in Cannes. It will be published on Little Black Book as a digital reel, which can be streamed and downloaded, later that week.
Brands including Dove, H&M and Apple made the inaugural edition, which premiered in London in March. At the event, guests also heard from experts at Snap, Reddit, Uncovered and Omnicom Production on how platforms, brands and makers can work together, and the trends driving social content.
“Social media and community-first advertising is increasingly influential and incredibly effective for brands. The Feed is a place for us to centralise best-in-class creativity in this space," said Paul Monan, head of creative excellence at Little Black Book. "The first edition was a great opportunity for our creative council to set the benchmark for future Feeds, and we’re excited to see which work will rise to the top this round. A huge thank you to those on the council who offer up their time and expertise, as well as Omnicom Production which supports the initiative.”
What is the creative council looking for?
The Feed is a showcase of the best work on social and community platforms, recognising work that performs in this environment whilst connecting with people and driving growth for brands. Best in class examples will demonstrate excellence in creativity and craft, as well as shaping culture in real time.
To strengthen your submission, consider adding contextual information as well as the assets, based around three areas:
Objective: what is the brief, context and/or intention behind the work?
Execution: how did you execute the project? (e.g. which platform, what style of content, how many posts etc.)
Outcome: which performance metrics and/or results do you have?
We encourage entrants to upload as many assets onto Little Black Book as possible, however, it is possible to provide links to external URLs in the written description to direct the creative council to platforms hosting content.
How to enter The Feed
Submitting work is super simple thanks to the introduction of a new button which is now live on MyLBB. Log into MyLBB here.
Once logged in to MyLBB, navigate to Work from the left hand menu. You will see a ‘The Feed’ button on each asset in your library. Simply click it and then hit SUBMIT to finalise your submission. As simple as that!
If the assets are not yet in the Work section, LBB members should upload the work - which can be video, image or audio assets - to their company profile. Written contextual information can also be added at this point, which entrants are encouraged to do to explain what the project’s Objective, Execution and Outcome (see above).
Please note, work can only be submitted from Business profiles, not Personal profiles. If you are not an admin of the company for which you wish to make submissions on behalf of, please contact paulm@lbbonline.com for assistance.
If you have any questions about The Feed or need any further help, please contact Paul Monan at paulm@lbbonline.com.
