Little Black Book Makes It Easier for Member Companies to Promote Their People

Little Black Book is making it simpler than ever for member companies to promote their most important asset: their people.

Both Standard and Premium members of the platform are now free to submit lists of their leadership and creative staff to the LBB team, who are eager to populate and update the People sections on company pages.

To create a more complete and comprehensive view of the talent within their business, companies can add headshots, biographies, job titles and more. In a few simple steps, members can improve the way individuals are connected to their best work and ensure they are properly credited for it too.

The initiative is one of many steps Little Black Book is taking to strengthen its People database, ensuring creative talent is easier to discover, in a bid to take the headache out of creative matchmaking.

More than 340,000 Creative Profiles

Great work takes a village, and we believe everyone involved should be recognised for it.

Every credit added to LBB helps build an individual’s profile automatically, feeding a database of more than 2.1 million credits and 340,000 people, growing by more than 10,000 credits each week. These profiles bring together an individual’s credits, work, news, interviews and awards, creating an evolving record of their career on LBB.

With more than 850,000 industry professionals visiting LBB each month, the People section gives talent another way to be discovered by agencies, brands, production partners and industry peers – putting the people behind the work in front of those searching for talent, not just campaigns.

Building More Complete People Sections

​Company membership pages bring together a company’s work, news and people all in one place. By submitting an up-to-date staff list, members can ensure their People section better reflects the leadership and creative talent currently working within the business.

The process is simple: companies provide a list of relevant staff, along with job titles and, where available, headshots and biographies. The LBB team can then review the information and help update the company’s People section accordingly.

Download the template to submit your staff list.

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Encouraging More People to Claim Their Profiles

Alongside improving company People sections, LBB is encouraging individuals to find and claim their own profiles. Once a profile has been claimed, users can manage details, including their photograph, job title and bio.

To claim a profile, users can create a free LBB login, search for their name in the People section and select ‘Claim This Profile’.

Claims are reviewed by the LBB team to ensure the correct individual is connected with the relevant profile.

Connecting People, Companies and Work

Claimed profiles can also be linked directly to an LBB member company. Once connected, the individual can appear within that company’s People section, creating a clearer relationship between a company, its talent and the work credited to them across LBB.

This gives users multiple routes to discover an individual: through a company page, a piece of work, a credit or the People search itself.

As more profiles are claimed and more company staff lists are added, LBB’s network of people, companies and creative work becomes increasingly connected, helping your people get seen.

Free Pro User Profiles for Member Companies

​Standard and Premium LBB company members can also allocate up to 25 free Pro User accounts to people within their organisation, depending on their membership tier.The accounts are particularly valuable for creatives, giving them a central platform to showcase their work, build Collections, research and find inspiration, and discover the wider industry. You can read more about the benefits of Pro User accounts for companies here.

These accounts can be assigned as part of the staff-list process, with companies able to indicate which team members they would like to receive Pro access.

For support with updating your People section, contact the LBB team at support@lbbonline.com.