The Feed: Entries Open for Social and Community-First Advertising Showcase's 3rd Edition

Little Black Book members can now submit their work into the third edition of The Feed, the social media and community advertising showcase from LBB and Omnicom Production.

The Feed gives platforms, brands, agencies and production partners the opportunity to showcase any social media, community or creator-led advertising on which they’ve worked.

Submissions for this edition, which must have launched between June 1st and August 31st 2026 to be eligible, will be reviewed by The Feed’s creative council. The council will be scoring all submissions to collate the best work from the quarter. The submission deadline is Tuesday September 1st, 2026.

The Feed's creative council is composed of experts from platforms, brands and makers. The council recently expanded to almost 40 people, with leaders from The Kitchen North America, Coolr, Simply Social joining the first group of names. 

The selected work will be showcased in September at The Feed's next event and be published on Little Black Book as a digital reel. More information on the next event will be published soon.

The second edition of The Feed took place on the LBB & Friends Beach in Cannes in June. At the event guests heard from leaders from Spotify, VaynerX, VML and Omnicom, and saw the premiere screening of the showcase reel.

Eight projects, from brands including KitKat, Doordash, and Currys, featured on the reel, which can be viewed on demand on LBB here.

The Feed #2 - The Best Social & Community Advertising from March' 26 to May '26

What is the creative council looking for?

The Feed is a showcase of the best work on social and community platforms, recognising work that performs in this environment whilst connecting with people and driving growth for brands. Best in class examples will demonstrate excellence in creativity and craft, as well as shaping culture in real time.

To strengthen your submission, consider adding contextual information as well as the assets, based around three areas:

Objective: what is the brief, context and/or intention behind the work?

Execution: how did you execute the project? (e.g. which platform, what style of content, how many posts etc.)

Outcome: which performance metrics and/or results do you have?

We encourage entrants to upload as many assets onto Little Black Book as possible, however, it is possible to provide links to external URLs in the written description to direct the creative council to platforms hosting content.

How to enter The Feed

Submitting work is super simple thanks to the introduction of a new button which is now live on MyLBB. Log into MyLBB here.

Once logged in to MyLBB, navigate to Work from the left hand menu. You will see a ‘The Feed’ button on each asset in your library. Simply click it and then hit SUBMIT to finalise your submission. As simple as that!

If the assets are not yet in the Work section, LBB members should upload the work - which can be video, image or audio assets - to their company profile. Written contextual information can also be added at this point, which entrants are encouraged to do to explain what the project’s Objective, Execution and Outcome (see above).

Please note, work can only be submitted from Business profiles, not Personal profiles. If you are not an admin of the company for which you wish to make submissions on behalf of, please contactpaulm@lbbonline.comfor assistance.

If you have any questions about The Feed or need any further help, please contact Paul Monan at paulm@lbbonline.com.