Stan Turns to Punk, Urging Aussies to 'Enter the Chat'

Stan has unveiled its new brand campaign ‘Enter the Chat’, developed in partnership with newly-appointed creative agency Clemenger BBDO.

The campaign will redefine how Australia’s only locally-owned streaming service connects with audiences across both entertainment and sport, and will position the streaming service as Australia’s lightning rod for cultural conversation.

The campaign reflects how impactful cultural moments extend far beyond the screen. Whether it is a dramatic season finale debated in group chats, or a sporting result analysed at the pub, Stan’s curated lineup of premium Originals, Exclusives, and live sport consistently sparks national engagement.

The nationwide campaign is live today, with a commercial soundtrack by rising Australian punk band Private Wives, and a rollout across TV and BVOD, out-of-home, digital, social and audio.

Nine managing director of streaming and broadcast, Amanda Laing, said, “As Australia’s only locally-owned streaming service, Stan holds a unique position in the industry. In 2015 when Stan launched, it redefined how Australians consumed entertainment. Stan set the benchmark with a distinctive brand campaign at launch and now, more than a decade later, ‘Enter the Chat’ captures Stan’s undeniable energy, reaffirms our commitment to entertaining and engaging Australians and sparking conversations around the country.”

Stan marketing director, Michelle Chandran, said, “Entertainment doesn’t end when the credits roll or the final whistle sounds, that is where it begins. This campaign marks an incredible milestone for Stan. For over a decade, we have brought Australians the biggest moments across entertainment and sport, building a portfolio that drives national discussion. Television has always been a shared experience, and today’s viewers want to participate in the moment as it unfolds. With ‘Enter the Chat’, we are celebrating that collective energy and reinforcing Stan’s position as the home of unmissable content that everyone is talking about.”

Clemenger BBDO co-CEO, Sheryl Marjoram, said, “I can't wait for this work to be out in the wild. It's big, energetic and unignorable. Stan truly understands the Aussie need for connection, belonging and cultural participation when it comes to how we like our sport and entertainment. It's not just content to us, it's an ongoing conversation and 'Enter the Chat' solidifies our position on these matters."