Squarespace Teases 12th Super Bowl Ad with Mysterious Image

​Squarespace will have an ad in the Super Bowl this year, marking its 12th appearance, LBB has learnt. The company has teased its 2026 campaign with a mysterious, monochromatic image, continuing the company's tradition of pairing standout creativity with innovative, cinematic storytelling.

The website-building brand has confirmed that a 30-second spot will air between the first and second quarters of the Big Game on February 8th, 2026. The film will tell a deeply human story, grounded in a clear and compelling call to action.

This follows Squarespace's decade-long tradition of ambitious in-house creative at the Super Bowl, having previously partnered with talent including Martin Scorsese, Adam Driver and Zendaya.​

"Our creative DNA lives at the intersection of Silicon Valley, Madison Avenue and Hollywood," said David Lee, chief brand and creative officer at Squarespace. "We’re a tech company and our own brand-side agency, and we want our work to be indistinguishable from the cinema. All of our best creative work has been made in the overlap of that Venn diagram. The Super Bowl gives us a big stage to tell that story at scale."

Last year's campaign saw the brand team up with actor Barry Keoghan for 'A Tale as Old as Websites'.

More teasers are expected leading up to the broadcast on February 8th.

Keep up with everything Super Bowl LX here.
​