Sadie Sink Sparks Magical Moments in Aidan Zamiri’s Calvin Klein Ads

Calvin Klein’s ‘Feel the Fit’ denim campaign for this autumn is a multi-part series of tantalising, if slightly tongue-in-cheek, films starring Sadie Sink.

In the two released films and accompanying photoshoot, the Tony-nominated actor, perhaps most well-known for her performance as Max Mayfield in Netflix’s retro sci-fi series ‘Stranger Things’, shows off the apparel brand’s ‘90s-inspired styles of jeans, directed and photographed by Object & Animal’s Aidan Zamiri.

A celebration of the confidence that comes from when clothes fit just right, the two spots ‘Guilty Pleasure’ and ‘Overflow’ take on a feeling of magical realism as Sadie’s movements cause her household to take on a life of its own.

From the moment Sadie slips into her jeans, the energy shifts and unexpected moments begin to unfold; the radio turns on – blaring Willa Ford’s 2001 hit ‘I Wanna Be Bad’ – a water tap bursts, a toaster explodes and the washing machine erupts with bubbles.

Reacting to each with the natural confidence of a pop star, these domestic scenarios become the setting for some vintage music video and rom-com tropes, cheekily nodding to the new jeans’ ‘90s vibes and Calvin Klein’s own advertising history.

“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” said Sadie Sink in a press statement. “I love the idea behind ‘Feel the Fit’. The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”

Aidan Zamiri is no stranger to capturing ‘vibey’ moments with major stars from the worlds of music and TV, having built up a formidable catalogue of work with British artist and cultural it-girl of the 2020s party scene, Charli xcx.

The Scottish director is behind many of Charli’s videos across her ‘Brat’ and ‘Music, Fashion, Film’ eras, her Super Bowl ad for poppi, and even helmed her satirical feature film ‘The Moment’. Add an extensive history in fashion editorial photography and who better to capture Sadie, and Calvin Klein’s new jeans, in a captivating-yet-wry way?

‘Feel the Fit’ has launched globally across Calvin Klein retail, calvinklein.com and its social platforms, as well as high-impact out-of-home placements. However, there seems to be more on the horizon, as the brand’s announcement suggests: “Stay tuned for the final chapter.”