Quorn's Cheeky Puppet Trio Are Back in Hijacked Mission

The UK’s No.1 meat-free brand is set to recruit more shoppers into meat free snacking with a new campaign to support the launch of its newest and most convenient product, Quorn Protein Bites.

The campaign is an exciting new chapter in Quorn’s ‘So Tasty’ platform. It will run from May 22nd, across TV, VOD, radio, social and OOH, backed by enhanced in-store visibility and online shopper advertising.

Building on the success of last year’s ‘Mission Snack Swap’ campaign, which brought over 500K new shoppers into the Quorn brand, Quorn continues to drive value growth of snacks by 20% and buyers by 14% .

Perry Pig, Clarence Cow and Chickson Chicken are back at their mischievous best, on a mission to make protein powered snacking even easier and more delicious with tasty Quorn swaps. True to the spirit of ‘Mission Snack Swap’, this time round the fun will be disrupted by an unexpected hijack introducing Quorn’s new on-the-go, high protein snack range.

Lucy Grogut, marketing director at Quorn Foods, said, “Last year’s Mission Snack Swap campaign was a real bright spot for the category, it brought in new shoppers and showed just how much appetite there is for meat free snacks that genuinely taste great. This year, we’re bringing Perry and co. back, with a new mission objective: introduce shoppers to our delicious new Quorn Protein Bites and command further growth in chilled snacking sales.

“This campaign is all about momentum. Quorn’s snacking sales grew by more than £30m over the last year, and now we’re expanding into new retail spaces and occasions, with the same energy and puppet mischief that made Mission Snack Swap such a success. Quorn Protein Bites are our most convenient snacking launch ever, and we know that shoppers are excited to see us in the food to go aisle for the first time.

“Available in Roasted, Sweet Chilli and our ever-beloved Cocktail Sausages, they’re high in protein, low in saturated fat and totally moreish; perfectly positioned to accelerate the category by delivering incremental chilled snacking sales.”

The new Quorn Protein Bites range includes Roasted (70g), Sweet Chilli (70g, 45g) and Cocktail Sausages (45g) and is available across major multiple retailers now, with 60g packs of Sweet Chilli and Roasted available in Aldi stores.