Great Ormond Street Hospital Charity Appoints adam&eve\TBWA as Creative Agency

Great Ormond Street Hospital Charity (GOSH Charity), one of the UK’s leading children’s charities, has appointed adam&eve\TBWA as its new creative agency.

Founded in 1852, Great Ormond Street Hospital is one of the world's leading children's hospitals and works to discover better, kinder treatments for the rarest and most complex illnesses. GOSH Charity funds the most urgent needs of the hospital alongside its role as the UK's leading dedicated funder of child health research, and helps to give seriously ill children the best chance and best childhood possible.

The appointment marks an important milestone as the charity invests in its creative and strategic brand positioning, following the launch of its new five-year organisational strategy.

Speaking on the appointment, Emma Guise, director of marketing and communications, GOSH Charity said, "Serious childhood illness steals precious moments from children and families every day. Our ambition is simple: to ensure no childhood is lost to serious illness. Building a distinctive, powerful brand is essential if we're going to inspire the support needed to make that ambition a reality.

"We're thrilled to be partnering with adam&eve\TBWA. They share our ambition and bring exceptional expertise in building purpose-led brands that inspire action and create lasting impact.

"Following our brand refresh in 2024, we've created powerful moments that have shone a light on the injustice of serious childhood illness and the realities children and families at Great Ormond Street Hospital face every day.

"Now we're ready for the next chapter. Together with adam&eve\TBWA, we'll develop our first five-year brand strategy and inspire more people to support our mission and help create the change that seriously ill children and their families urgently need."

Prior to this appointment, GOSH Charity worked with creative agencies on a project-basis, with adam&eve\TBWA delivering The Power of Play and Christmas campaigns in 2020 and 2021.

Tom Ghiden, adam&eve\TBWA’s managing director, added, “GOSH Charity does extraordinary things; not just for children and families across the UK, but for so many kids around the world by funding pioneering research that genuinely changes lives. To play even a small part in supporting their work is something we do not take lightly. We're proud to be their partners and it’s great to work with such a warm and committed group of people."

adam&eve\TBWA was awarded the creative business following a competitive pitch, with work starting immediately.