Maintenance Worker Steals the Show in New OIKOS Pro Spot with Carlos Alcaraz

OIKOS has launched a new campaign starring tennis world number one Carlos Alcaraz to mark the start of the brand's partnership with the athlete in the US market, ahead of a wider global rollout.

Created by BETC Paris and directed by Greg Bray through GANG Films Madrid, the spot centres on a young maintenance worker at Carlos' local training facility, who demonstrates the protein-packed power of OIKOS Pro yoghurt with an unexpectedly almighty throw.

Shot in Murcia, Spain, at the tennis star's original training facility, the film uses humour to showcase the strength-boosting benefits of OIKOS Pro, as a maintenance worker returns one of Carlos' balls with such power that it smashes through a wall, narrowly missing a man quietly eating his sandwich.


Director Greg Bray said, "Carlos was amazing to work with, I only had one-and-a-half hours with him in total, but managed a 10-minute briefing alone with him before we got into it. He got the intention and the comedy instantly, and really delivered."

Check out some behind the scenes photos of the shoot below.