FanDuel Turns Thanksgiving Parlays Into Family Sport

This Thanksgiving, FanDuel has invited fans and bettors to ‘Pass The Leg’ with a revolutionary new group build feature that allows users to build bets together with friends and family, directly in the app. Whether gathered together at their in-laws' tense tables, crammed together on uncomfortable couches, or huddled together at Turkey Trot start-lines, FanDuel users can start a parlay, then “pass the leg” to fellow bettors in their circle via text to up the ante and make things more fun, together. Each friend then adds a leg to create a group parlay, betting together like never before.

FanDuel is the first and only SportsBook platform to offer this social betting feature, and with ‘Pass The Leg,’ FanDuel and Arts & Letters have created a whole new way to ‘Play Your Game’ with family, friends, neighbours, coworkers, carpools, seatmates, teammates, and anyone else you may be sharing turkey and trading tips with this week.

‘Pass the Leg’ will be available for wagering on all three NFL games on Thanksgiving Day in the FanDuel app.

This programme follows another creative-idea-turned-product-innovation, Futures Day, which was launched with FanDuel in August.

In-game TV spots will feature beloved barman Luis Guzman and cameos from FanDuel ambassadors Blake Griffin and Rob Gronkowski. The programme will also include high-impact takeovers on TikTok and Snap, Digital OOH, paid audio, and content throughout FanDuel’s network of influencers and creators.