Paige Arrington, Kim Burns and Alex Scaros Join Arts & Letters

At a time when the advertising industry is confronting unprecedented complexity, rapid technological change, and widespread consolidation, Arts & Letters Creative Co. is making a decidedly different bet: that independence, human craft, and brand platforms matter now more than ever. To support that vision, the agency today announced the hiring of three senior leaders: Paige Arrington, Kim Burns, and Alex Scaros, each bringing decades of operational, production, and client-leadership experience to the fast-growing independent agency.

Alex Scaros joins Arts & Letters as group business director on ESPN, bringing deep sports and brand-building experience shaped by more than eleven formative years at Wieden+Kennedy New York, where he helped steward some of the agency’s most culturally resonant work, including McDonald’s Famous Orders and Bud Light’s iconic Dilly Dilly campaign. He returns to the independent-agency world following senior leadership roles within holding-company structures. Paige Arrington joins as director of operations, a newly created role designed to strengthen and scale the agency’s internal systems, while Kim Burns has been named director of business affairs, bringing nearly three decades of expertise navigating complex production, partnership, and governance landscapes.

Together, the three hires underscore Arts & Letters’ continued commitment to building a modern operational backbone, one that protects independence while amplifying creative excellence.

Investing in systems that amplify creativity

Arts & Letters has expanded steadily in recent years on the strength of its maker-driven culture, collaborative model, and high-craft creative work for partners including FanDuel, Google, ESPN, and Tito’s Handmade Vodka. As the agency evolves, leaders say its next chapter will be defined by intentional growth: building infrastructure that safeguards the creative environment while enabling teams to solve their partners’ most ambitious, complex assignments.

“These hires reflect who we are and where we’re going,” said Charles Hodges, founder and chief creative officer of Arts & Letters. “AI is changing how work gets made, but it hasn’t changed what great work requires. For us, that comes down to talent, team, and taste. We’re an AI-native agency, but we’re human-led by design. Paige, Kim, and Alex bring the experience and leadership to help us scale Arts & Letters without compromising the creative judgment and human instincts that define who we are.”

Paige spent over a decade at MullenLowe, and Kim joins A&L after 28 years at MullenLowe, where both helped shape operational and business affairs practices across multiple offices and major national accounts. Alex arrives from Publicis’ GroupeConnect, following earlier roles at Endeavor and his eleven-year tenure at Wieden+Kennedy New York.

Eliminating friction, elevating craft

In her new role, Paige will focus on reducing process friction, strengthening support structures for internal teams, and developing frameworks that scale alongside the creative work. That mission aligns directly with one of Arts & Letters’ most distinctive beliefs: that great creative companies are engineered to work for their people, not the other way around.

Arts & Letters has reimagined how creative careers grow. Its dual-path talent model gives equal weight to leadership and management roles and to individual contributors, ensuring that craft excellence – not just people management – is a true path to growth. Several senior 'Letterheads' have joined the agency specifically to return to the work they love most: making. The result is a model that is focused on attracting the best creative talent in the industry regardless of geography or hierarchy.

“This place is full of talent,” Paige said. “My job is to help that talent shine even brighter – with less friction, more flow, and just enough sparkle in the system.”

Kim brings a similarly future-facing perspective to her role, as Arts & Letters continues to operate as an AI-native agency helping some of the world’s biggest companies make sense of rapid technological change. The agency has become known for building brand platforms that simplify complexity, an approach that has been instrumental in shaping AI narratives for Google Cloud and Google Gemini.

For Google Cloud, Arts & Letters helped articulate an AI-forward story that spoke directly to today’s business leaders, clearly separating Google Cloud from legacy competitors like Microsoft Azure and Amazon Web Services, products built in a pre-AI era. The agency also partnered with Google to craft the platform 'Do Less to Do More,' a narrative that framed AI as a practical force multiplier for Chromebooks and quickly became foundational to Google’s broader Gemini messaging.

“A&L is an incredibly special place with an infectious independent spirit,” Kim said. “I’m excited to help navigate new partnerships, production models, and AI-driven opportunities while protecting the craft and clarity that make this work resonate.”

Strengthening A&L’s sports and entertainment leadership

Alex joins Arts & Letters at a moment when the agency has firmly established itself at the intersection of sports, technology, and culture - a space it increasingly owns among premium independent creative agencies. That positioning is exemplified by the agency’s ongoing work with FanDuel, where Arts & Letters has helped redefine how a sports-betting brand can behave in one of the most competitive categories in sports.

Under the brand platform Play Your Game, Arts & Letters has elevated FanDuel to match its product truth: bold, entertaining, and sophisticated. From treating product updates like an iPhone launch, to co-creating experiences directly with FanDuel’s engineers, to building the now-iconic Luis Guzmán-led sports-bar universe, the work has reshaped expectations for the category. Most recently, Arts & Letters launched Playoff Mode, a new chapter of the platform that pushes fans into postseason overdrive during the NFL Playoffs, blending product storytelling, cultural energy, and epic drama at the sport’s most consequential moment.

Alex will lead the agency’s work with ESPN and continue Arts & Letters’ long-standing partnership with the network, now entering its eighth year. That work includes the College Football on ESPN brand platform, The Wild World of College Football, designed to capture the chaos, passion, and scale of the sport while welcoming new fans without alienating its most devoted followers. The latest anthem celebrates the epic conclusion of the College Football Playoff—elevating anticipation for the National Championship Game and reinforcing ESPN’s role as the home of college football’s biggest moments.

“I’ve been fortunate to work at places that shaped my understanding of great creative – from eleven years at Wieden+Kennedy to leading major integrated accounts inside holding-company structures,” Alex said. “But coming to Arts & Letters feels like a return to independence, humanity, and creative ambition. This is one of the most exciting independent agencies in the country, and I’m thrilled to help build what comes next.”