Liev Schreiber and Luis Guzman Activate Playoff Mode for FanDuel's NFL Wild Card Weekend

FanDuel Sportsbook and Arts & Letters' latest campaign is getting fans even MORE excited about the NFL Playoffs.

Welcome to Playoff Mode: An elevated suite of sports betting offerings including DriveSGP, DriveSGP, the platform’s wildly-popular tool that allows users to build SGPs quickly during a live game on specific football drives, with a host of new and substantial generosity rewards that invite users to play and win their own way.

In a continuation of the Play Your Game platform, FanDuel is inviting customers to turn on Playoff Mode to match the excitement of the moment with more ways to win.

The new work features the return of barman Luis Guzman for two new Playoff Mode films, along with specific films highlighting the premium product feature set. OOH takeovers, high-impact TikTok and Snap placements on NFL game days, and premium audio buys round out the program.

And who better to encourage FanDuel users to enter Playoff Mode than Liev Schrieber, the famed voice of HBO’s NFL docu-series HardKnocks, who provides a voiceover like only he can, adding to the anticipation and intensity of the moment.

Zac Milner, creative director, Arts & Letters said, “Whether you’re a star QB in the huddle or a first-time bettor on the couch, The NFL playoffs are the ultimate stage for playing your game. With Playoff Mode, we wanted to elevate the experience and give people the tools to start their postseason run.

"It all started with our design system – a literal flip of the switch that activates Playoff Mode and puts every bettor front and centre. You’re calling the plays, you're building the drives, you’re choosing the rewards. And your game is deserving of the dulcet-toned narration of the one and only Liev Schreiber.”

Playoff Mode is the latest in a series of audience-focused brand acts within the Play Your Game platform, following last summer’s wildly successful Futures Day program and the Pass the Leg program from this past Thanksgiving.

FanDuel’s Playoff Mode has something for everyone, and more ways to win than ever before.