Meet The Panellists: Mark Ritson’s Secret to Profit and Trust: Audio
Professor Mark Ritson will present brand new global research at the LBB & Friends Beach in Cannes on Tuesday June 23rd.
In research conducted specifically for a session led by LBB’s AUNZ managing editor Brittney Rigby at 2:30pm CEST, Mark will prove audio’s disproportionate commercial impact, using System1’s analysis of 1,250+ Effie campaigns spanning the UK, Ireland, US, and Europe.
It will mark the first time the global audio industry bodies across Australia (Commercial Radio & Audio), the UK (Radiocentre), US (RAB), and Ireland (Radiocentre Ireland) have a united story to tell about the effectiveness of audio.
Andrew Tindall, System1 chief growth officer, who worked with Mark on the research, will unpack the findings afterwards in a brief fireside discussion with Brittney.
Meet the Presenters:
Mark Ritson, founder, MiniMBA
Mark Ritson holds a PhD in Marketing from Lancaster University and was a marketing professor for 25 years, teaching at London Business School, Melbourne Business School, MIT Sloan, and the University of Minnesota. An award-winning MBA educator, he is recognised as one of the world’s leading marketing experts.
He has consulted globally for brands including Baxter, Dom Perignon, Annheuser Bush, De Beers, and Sephora, and from 2002 to 2015 served as in-house professor for LVMH, the world’s largest luxury group. He is the founder of the MiniMBA, which has provided MBA-level training in marketing, branding and management to more than 35,000 executives.
Andrew Tindall, chief growth officer, System1
Andrew champions modern marketing effectiveness in a no-nonsense, practical way. Responsible for System1’s thought leadership, global partnerships, and advertising research business, he combines data with System1’s ad database to create publications exploring emotion and creativity’s role in effectiveness across the media mix.
He trained as a doctor, grew brands for Diageo and Bacardi, and is now on a mission to make effectiveness for everyone reaching 1 million+ a week on LinkedIn and his weekly column in The Drum. He was recently named one of Fortune and Advertising Week’s “Great Minds”.
Brittney Rigby, managing editor AUNZ, Little Black Book
Brittney is managing editor AUNZ at LBB. She is a seasoned journalist with leadership experience across both newsrooms and agencies, including as editor at Mediaweek, deputy managing editor at Mumbrella, and head of communications at DDB Group Australia.
She has also written for industry titles such as Campaign UK, Campaign Asia, and AdNews, and freelances regularly for mastheads like The Guardian and Sydney Morning Herald.
She appears on radio and TV to talk about her work, and in 2022, was awarded a 30 under 30 accolade. She is qualified as a lawyer, and worked in law firms before joining adland.
