Anthropic Invites the Public's Toughest AI Questions in Claude Ad from Mother
Anthropic continues to bolster its human-first positioning in a new film from Mother addressing how AI should be used to help support human curiosity and connection rather than replacing it.
Entitled ‘There’s hope in hard questions’, the two-minute film includes a wide-range of photography of important human moments including grainy home-style photography and crystal clear images of technological innovations.
Questions that come up in the spot include, “Who’s going to hit the breaks if we really need to?”, “Wait a minute, why do we have to have this stuff?” and “Could AI help people stop people feeling misunderstood?”.
It follows the launch of the Anthropic Public Record, a public survey which asked over 52,000 people based in the US to set out their biggest concerns and hopes around the technology.
The information in the video is also based on a survey of 81,000 Claude users across 159 countries and 70 languages, who were interviewed via Anthropic Interviewer, a purpose-built tool created to help uncover and understand people’s perspectives on AI and build partnerships across the creative, scientific and education sectors.
It looked at three sample groups: the general workforce, creatives and scientists. For creatives the chief concerns included artist displacement, ethical tension and AI collaboration.
It follows Mother winning the Film Grand Prix at Cannes Lions this year for Claude’s ‘Can I Get A Six Pack Quickly?’ and ‘How Can I Communicate Better With My Mom?’ which satirised the absurdity of ad-driven AI responses and championed the AI company’s stance against integrating advertising into its responses.
Reflecting on the Claude win at the time, Film jury president, Pelle Sjoenell, said, “It's an ad about where ads shouldn't exist. It's AI making fun of AI – a challenger taking on the market leader by using the leader's own announcement against itself. It's like corporate Aikido, executed with wit, nerve, and craft in every frame.”
