Valentina Khodnevich Finds Poetry in Everyday Motion for Vibram

For Vibram’s SS26 'Fivefingers' campaign, The Visionaries-repped Valentina Khodnevich captures the poetry of everyday motion. On a quiet London street, passersby wearing the brand’s signature barefoot shoes encounter a street performer juggling, and become drawn into his act. It’s a lovely piece of flowing, rhythmic choreography that transforms ordinary movement into something deliberate and expressive.

Each little twist, catch and pivot emphasises how closely Vibram’s signature Fivefingers let wearers respond to the city’s curbs and edges. The shoes are designed to hug the feet like a second skin, giving wearers unique sensitivity and control, while the bold pops of colour assert the brand’s playful, confident energy against the city’s muted palette.

Valentina is rapidly building a reputation for a distinctive visual language centred around the flowing mechanics of the human body. Her projects have already earned international recognition, including wins at the 1.4 Awards and the Young British Arrows, as well as the Young Directors Award two years in a row - cementing her as a director who can make the smallest physical details feel expressive and alive.

This is what Valentina had to say about the project, "Vibram SS26 campaign film follows a single day when four characters unexpectedly connect on the street, all united by a juggling ball tossed by a street performer. It’s a simple, funny, and contemporary one-man show that sparks a sense of play and spontaneity, where details speak louder. I was inspired by the idea that your shoes tell more about you than what you are about to say. In our film, we built the concept around four characters who each wear a very unique pair of FiveFingers. We worked closely with Abby from Vibram, who is always looking for new ways of storytelling. It was one of those cases where we had a lot of freedom to create something we’re passionate about, combining the worlds of art and commercial filmmaking."