Devon Ferguson Serves Up Fresh Dose of Old Spice Humour

Devon Ferguson brings his trademark sense of humour to Old Spice's light, character-led bodycare spot.

The result is a stripped-back, playful exchange that highlights the moreishness of the product while subtly positioning it as something for everyone. Devon keeps the tone light - the spot feels on-trend and intentional, with the product always front and centre.

Known for his sharp sense of humour, Devon has a knack for creating likeable, relatable characters within just a few minutes of commercial runtime. 

This latest work is another neat example of his directorial taste: finding the comedy in everyday interactions while keeping the storytelling clean, concise and product-led.