Travelers Breaks from Insurance-Category Tropes With Theatrical Blizzard Tale

Reinforcing its brand platform that remarkable things happen when people care, Travelers didn’t just highlight a good deed for this holiday spot; they built an entire world to retell it. Inspired by a once-in-a-generation blizzard, the film, created in partnership with TBWA\Chiat\Day NY, centres on a mother and daughter stranded in their stalled car as snow piled high and temperatures plunged, to then be rescued by a Travelers employee who spotted their buried car and ventured out into the storm. The employee not only got them out safely from the whiteout but welcomed them into his home to share his family’s holiday meal. This act epitomised the care this season brings for family, friends, and even strangers.

Travelers and Oscar-nominated director Henry-Alex Rubin brought this story to life in a truly unique way, staging the whole thing as if it were a play to dramatise the feeling of being trapped in a blizzard. Shot entirely on a blackout stage, the result is an ad that feels intimate, theatrical, and (thanks to a blizzard’s worth of fake snow) impressive in scale.

Travelers goes above and beyond regardless of whether or not someone is a customer, because their employees are equipped with compassion and a caring spirit. This ad sought to craft something memorable and vastly different from the usual humour approach in the insurance category, where the humanity of the story and the ingenuity of the production are equally front and centre.