The Chronicles of... TBWA\Chiat\Day NY with Emily Wilcox

‘The Chronicles of…’ is a new LBB series dedicated to tracing the creative DNA of the industry’s most influential agencies. Each episode pairs leading figures with the work that shaped them and asks them to reflect on the principles, people and turning points that forged their legacy.

We’re holding up a mirror to the giants of storytelling and asking them to tell their own story.

To pilot ‘The Chronicles of…’ some of the LBB team met TBWA\Chiat\Day NY CEO Emily Wilcox – a leader whose vantage point spans decades of cultural disruption and some of the most enduring work in the business.

In under ten minutes, Emily charts the agency’s long arc of creative principles that outlive any campaign cycle, from the archival icons that shaped TBWA’s mythology – Apple, Skittles, Starburst – to the next chapter written through fresh work with brands like Nissan.

Across the conversation, she unpacks the substance that has always defined Chiat\Day NY – an instinct for disruption, an evolving canvas for storytelling, and the people who kept stretching its edges.

Viewers can expect reflections on the craft that built the agency’s reputation, the shifts that reshaped it, and the new mediums demanding ambition beyond the 30-second frame. Oh, and plenty of talk about disruption, of course!

This is a story about legacy, reinvention and work that truly lasts.

Watch the full episode below.