The Feed: Spotify, VaynerX and VML to Speak as Second Edition Premieres at The LBB & Friends Beach in Cannes

The second edition of The Feed will premiere at LBB & Friends Beach in Cannes on Monday 22nd June.

The creative excellence initiative, supported by Omnicom Production, brings the global creative community to connect, be inspired by, and stay ahead of trends shaping social and community-based advertising.

Having debuted in London in March, The Feed showcases best-in-class creativity shaping modern advertising in the digital age. A creative council, composed of platform, brand and agency leaders, identifies and champions the work that features on the showcase. Experts from The Kitchen, Coolr and McCann recently joined the council, which now features almost 40 members from some of the most influential companies shaping culture today.

The inaugural edition of The Feed showcased 13 projects from the likes of Apple, Chupa Chups, Currys, KFC and Pinterest. Ahead of the showcase, creative councillors from Snap, Reddit and Uncovered took part in a quick-fire panel discussing why social is now wholly inextricable from advertising.

For the Cannes edition, Little Black Book and Omnicom Production will start welcoming guests for a happy hour drink and networking from 16:00 CEST on Monday 22nd June. At 16:30 Little Black Book’s CEO, Matt Cooper, will usher guests to the panel area to kick off the second edition of The Feed. A panel of experts from Spotify, VML, VaynerX and Omnicom Production will discuss what success looks like, which metrics matter to advertisers and explore how companies can navigate the tensions between long-term brand building and a fast, reactionary world.

Matt will be joined by:

• Jo Cotton, CEO UK, Omnicom Production
  
• Kay Hsu, global head of creative lab, Spotify
  
• ​Christina Miller, chief social officer, VML EMEA
  
• ​Andrea Ogunbadejo, global head of production at VaynerX and president of Eva Nosidam Productions
  

Following the panel, a reel of best-in-class projects from the last few months - curated by the creative council - will be showcased on the big screens.

PANELLISTS: 

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Jo Cotton, CEO UK, Omnicom Production

Jo Cotton is CEO of Omnicom Production (OP) in the UK, where she leads a multidisciplinary team of more than 350 specialists focused on reinventing production and content experiences for clients. With over 15 years in the advertising industry, she brings a deep understanding of how to guide brands through complex business change - combining strategic thinking with operational excellence to drive more effective, efficient, and future-ready marketing models. Known for her ability to bridge creativity, technology, and delivery, Jo has successfully led the implementation of innovative operating models, unlocked significant cost efficiencies, and reimagined end-to-end content ecosystems. A pragmatic and forward-looking leader, she is committed to helping brands transform how they create, scale, and deliver content in a rapidly evolving landscape.

Kay Hsu, global head of creative lab, Spotify

Kay Hsu is global head of creative lab at Spotify. Prior to joining Spotify, Kay was global vice president of digital creative for Clinique, leading the creative direction and strategy for all owned and third party brand experiences. Prior to Clinique, Kay was at Meta for over eight years, starting first as global director for Instagram's Creative Shop, helping to build world-class storytelling for brands on Instagram and playing a key role in building their ads business from the ground up. Subsequently, Kay led creative for Partnerships Marketing at Meta, where she focused on developing compelling storytelling for audiences like creators, developers and gamers. Kay's background started in agencies and she comes with a true love for all things related to internet culture. She is based in New York with her roommates, her giant husband and less - giant kid and spends most of her free time pondering about all things pop culture."

Christina Miller, chief social officer, VML EMEA

Christina is the chief social officer of VML, EMEA. She joined VMLY&R in 2012 as one of the first team members in the social department. Over the past 14+ years, Christina has had the opportunity to create award winning work across a variety of categories - from quick service restaurants (Wendy’s) to luxury automotive (Jaguar) to CPG (Coca-Cola & Nestle) - helping brands find the most meaningful ways to connect to their audience through conversation, content, and culture. Christina was named to Forbes 30 Under 30, The Drum’s 50 Under 30: Outstanding Women in Creative, and Campaign’s Future Leaders List for her work in marketing while at VML. She has also worked across various VML office locations, starting in Kansas City, then moving on to New York City and now residing in London for the past six years.

Andrea Ogunbadejo, global head of production at VaynerX and president of Eva Nosidam Productions

British-born production executive Andrea Ogunbadejo is dedicated to revolutionising production by ensuring it plays a key role in the creative process. With her film school background and early career in independent cinema, she excels at uniting creative and strategic visions and transforming them into compelling visual narratives.

With global experience working in Canada, the US and the UK, she previously led production at US agency Eleven, for brands including Samsung, Kraken Rum and CommonSpirit Health, and social first VaynerMedia London, spearheading global campaigns for TikTok, 7UP, UNICEF and Shell, and most recently, as VP production for Cossette, and managing director for Magic Circle Workshop, a full-service production company within the Plus Company network, overseeing production for clients including McDonalds, Walmart, Google and Amazon Prime Video.

She served as a 2024 Cannes Lions speaker and jury member in the Film Craft category, and has been featured in Adweek, Campaign, Little Black Book, AgencySpy, and Shots, regularly discussing topics on filmmaking, leadership, inclusivity in production and sustainability.

MODERATOR: 

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Matt Cooper, CEO at Little Black Book

Matt Cooper has been working in the ad world for over 35 years. He began at Saatchi & Saatchi, London in the wild 1980s - before the internet and mobile phones but during the heyday of flash company cars and bottomless expense accounts. He later joined a small effects company called The Mill, now a top global post-production house with offices in London, New York, and Los Angeles.

While at The Mill, Matt launched BEAM.TV, the online advertising approval, archiving and distribution platform. It was during his global travels for BEAM that the idea for LBB was born: a need for a central platform to find the best companies, places to stay, client-friendly restaurants and creative resources in each city. What began as a series of books evolved into the global creative platform that LBB is today.