The Feed: London Premiere in Photos

Tuesday March 24th marked the inaugural edition of Little Black Book and Omnicom Production’s new showcase series, The Feed. The evening brought together platforms, brands and the creative community for a relaxed night of canapés and drinks, celebrating standout work across social media and community-led advertising.

The event spotlighted a selection of innovative campaigns pushing the boundaries of social-first storytelling, as selected by the creative council. Guests heard from a panel of industry leaders, with speakers representing Snap, Reddit, Uncovered, and Omnicom Production sharing insights on trends, platforms, and the evolving role of community on social media.

The evening’s focal point was the debut reel, featuring 13 pieces of work from across Australia, the UAE, the UK, and the USA. The selection included campaigns from globally recognised brands such as Apple, Chupa Chups, Currys, KFC, and Pinterest.

On the night, Sergio Lopez, CEO at Omnicom Production, said, “Social media is the most consumed form of media in the world right now, yet there are very few spaces where the work is properly defined or discussed. We want people to take away a clearer understanding of what best-in-class looks like in the fastest-growing and most consumed media category in the world, and to start properly celebrating that work.”

To explore the full reel, you can view and download it here, while all the photos from the evening can be found in our event gallery.