'Dutton Ranch' Goes Global as Archer Troy Stamps Paramount+ Across Latin America

​Archer Troy has launched its latest campaign for Paramount+. The 'Dutton Ranch' brand continues its expansion throughout Latin America.

This branded content campaign features 20 online videos set across 20 of Latin America's most iconic cities, celebrating the return of PARAMOUNT+’s most powerful couple in recent years: BETH and RIP at DUTTON RANCH.

The premiere of this new original series—an acclaimed expansion of the Yellowstone universe created by Taylor Sheridan—is a global phenomenon. To celebrate its regional launch, independent agency Archer Troy developed a creative concept and 20 clips that showcase the Duttons' grandeur as they conquer Latin America.

This titanic digital snackable content strategy is currently rolling out across all of the brand's social media platforms, supported by the platform's ecosystem and driven hand in hand with its clients.

The innovative execution simulates a single day across Latin America, in which local landscapes are disrupted by the discovery of imposing bronze sculptures of bulls, horses, and cattle. Seared into their hides is the unmistakable "DR" (DUTTON RANCH) brand, now an iconic symbol of the franchise. These clips portray settings inspired by prominent regional landmarks and cities, such as Mexico City (Mexico), Córdoba (Argentina), Cartagena (Colombia), Plaza de Armas (Peru), and the Flower Clock (Chile), to name a few. The series consists of twenty 15-second audiovisual pieces developed using world-class technology and cutting-edge AI tools.

With this initiative, the indie agency firmly plants its flag in a new era for the company, proving that the legacy survives with equal, if not greater, intensity. This is an open invitation to experience the conquest of this new empire in 'Dutton Ranch', now streaming with weekly episodes exclusively on Paramount+.