Archer Troy Transforms Iconic Mexican Wheel into Epic Spider Man Logo

​Archer Troy transforms Chapultepec’s iconic wheel into Mexico's largest Spider-Man logo.

Following the creation of Branded Content like El Barrio de la Telaraña, an AI-driven Out-Of-Home (OOH) campaign, and a Fan Event held inside a massive web structure, the movie Spider-Man: Brand New Day received one of the most original global welcomes right here in Mexico for its premiere week on Wednesday, July 29th.

The team transformed the largest web structure in Chapultepec Park into Mexico's biggest iconic Spider-Man logo.

This massive outdoor installation and intervention turned the launch into a unique PR stunt across social media, driving massive conversation and engagement among the franchise's fanbase.

With this execution, the independent Mexican agency broke new ground in creative formats once again, delivering the first campaign concept to advertise so organically on Mexico City's Giant Ferris Wheel—the ideal location and the perfect space.

Shifting the storytelling from Central Park to Chapultepec Park, and from Coney Island to Aztlán Park.

Proving that the best campaigns are those that live far beyond the screen, and that the true success of an idea lies in the echo it leaves behind with the audience.

"Seeing Mexico's Giant Ferris Wheel transformed into this symbol was truly incredible. We are proud of what we accomplished across all teams: client, agency, and partners," stated executives from Archer Troy agency.