Everyday Habits Save for the Future in Starling Bank Campaign

Starling has launched the first integrated campaign under its ‘Good with money’ brand platform.

The campaign shot by Sara Dunlop at The Corner Shop and The Sunshine Agency aims to motivate Britons to start adopting everyday habits that help them take active control of their finances.

The campaign centres on the film, which features people across the UK sharing habits they use to help them be good with money. A woman starting her day recommends people check their balance while brushing their teeth; a mum leaving the supermarket advises viewers never to do the big shop when hungry; and a student on the bus says he buys books second hand because ‘it’s the same story’.

Set to Lily Allen’s song The Fear, and with a voiceover from broadcaster Zoe Ball, the spot features more than 15 habits, shot with 190 people across 52 locations.