Spotify, Snap and Coca-Cola Join The Feed’s Creative Council
More names for The Feed’s creative council have been announced, featuring leaders from platforms, brands and agencies around the world.
Announced in January, the new creative excellence initiative from Little Black Book and Omnicom Production will bring the industry a regular global showcase of the best in social media and community-based advertising.
The Feed’s Creative Council, of which the first names of which were announced in February, will help identify and champion best-in-class work, curating submissions from the LBB community and bringing projects from their own platforms for discussion. Their expert insights ensure that each edition highlights the most influential and culturally relevant social and community campaigns.
Those added to the The Feed creative council will be:
- Cedric Atlan, director of creative shop, EMEA, Meta
- Luke Chard, creative director, Amazon
- Valentina Culatti, global creative strategy director, Snap
- Kay Hsu, head of global creative lab, Spotify
- Nina Landale, head of strategy and client services, Uncovered
- Crystal Malachias, global co MD McCann Content Studios, global head of influencer, McCann
- Christina Miller, chief social officer, EMEA, VML
- Davi Santaella, global content production director, Philips
- Ceci Seitun, head of creative shop Americas, Meta
- Jesse Spencer, head of social, Coca-Cola
- Laura Tannenbaum, chief executive officer, Fabric Social
- Caitlyn Watson, founder, Archie+Fox
Paul Monan, head of creative excellence at Little Black Book, says, “It’s been a real pleasure bringing together our inaugural creative council for The Feed. We’re incredibly proud to have such a stellar line up of platforms, brands and creatives helping us champion best-in-class work in the social and community space. Over the last few weeks, the crew has been helping us shape The Feed, its benchmarking standards and offering up examples of work that we should be showcasing. A huge thank you to them for their expertise and efforts so far. We can’t wait to grow The Feed with them throughout the year.”
The best work selected for The Feed compilation will be shared with all LBB readers and members for free, as well as showcased locally at events around the world, with the debut event taking place on the 24th of March in London. You can get tickets for the London event here.
The full, current lineup for The Feed’s creative council:
- David Amoah, co-founder, OffCut Productions
- Cedric Atlan, director of creative shop, EMEA, Meta
- John Barton, founder and executive creative director, Thumbstoppers
- Christoph Becker, chief creative officer, Whalar Group
- Luke Chard, creative director, Amazon
- Valentina Culatti, global creative strategy director, Snap
- Kinney Edwards, global head of creative lab, TikTok
- Harry Foyle, founder, TSA
- Matt Gerrard, head of international creative strategy , Reddit
- Denny Handlin, executive creative director, VaynerMedia Australia
- Leticia Hanower, head of social, Omnicom
- Kay Hsu, head of global creative lab, Spotify
- Sammy King, creative consultancy lead Europe and Israel, TikTok
- Nina Landale, head of strategy and client services, Uncovered
- Gia Lee, co-founder and chief strategy office, NinetyEight
- Kitty Lun, head of creative shop Greater China, Meta
- Crystal Malachias, global co MD McCann Content Studios, global head of influencer, McCann
- Si Mason, co-founder, OffCut Productions
- Christina Miller, chief social officer, EMEA, VML
- Davi Santaella, global content production director, Philips
- Jess Schreibstein, head of content and social, Bose
- Ceci Seitun, head of creative shop Americas, Meta
- Jesse Spencer, head of social, Coca-Cola
- Laura Tannenbaum, chief executive officer, Fabric Social
- Jim Therkalsen, VP creative, AG1 (Athletic Greens)
- Jacqueline Wark, director of marketing communications, IKEA Canada
- Alex Watts, executive director, strategy and social, Poem
- Caitlyn Watson, founder, Archie+Fox
- Max Whicher, co-founder, Spin Brands
- Patrick Whitnall, managing director, Australian Influencer Marketing Council (AiMCO)
If you have any questions or need any help, please contact Paul Monan at; paulm@lbbonline.com
