Snackable Conversations: Why Marketers Should Communicate Like Spotify Wrapped

Image credit: Pavel Danilyuk via Pexels​

Marketers already know the impact of snackable content—short, sharp, and built for engagement. But what if we applied that same principle to the way we communicate?

In today’s environment of data overload, the challenge isn’t generating more information, it’s making sure the right insights break through. The real skill lies in surfacing the sticky, memorable takeaways that spark curiosity. Think about Spotify Wrapped: it takes billions of data points and distills them into something simple, fun, and shareable. It’s not just data; it’s a conversation starter.

At Cheil, we encourage conversations that work the same way. Instead of overwhelming with details, we highlight the one or two insights that matter most. The ones that earn attention, spark curiosity, and create momentum. For instance, rather than listing every deliverable in a Samsung mobile launch, we start with a single stat: the Cheil team delivers over 30,000 files for every major launch.

That kind of snackable insight makes people pause. It invites follow-up. It earns attention.

For marketers, the takeaway is clear: if you want your message to travel, package your conversations like a Wrapped playlist; something concise, memorable, and worth repeating in the next meeting.

Because attention is the first step to becoming a trusted partner.