Samsung - Samsung Galaxy Creator Collective

Challenge: 

Samsung and its ecosystem of products were not seen as a part of the creator community and aspiring creators.

Target Insight: 

From our campus ambassador program and market research, the number one career choice for Gen Z is to be an influencer, or content creator.

Strategy: 

A never been-done-before event for up-and-coming creators as the brand that empowers this new career in a bold way.

Solution: 

A two-day IRL “not a conference” event with a non-stop live stream weaving together #TeamGalaxy, partner creators from Meta, Snap, and Reddit and more for the real scoop on how to move from creator to career.