Skipton Building Society Exposes Everyday Unfairness in ‘Founded on Fairness’ Campaign

Skipton Building Society has launched the next step in their integrated brand re-positioning campaign ‘Founded on Fairness’. This is the third execution in the campaign to launch since Red Brick Road won the business in a competitive pitch in 2024.

Whilst the new ‘Founded on Fairness’ brand platform signals a renewed focus on the company’s purpose: ‘to help more people have a home, save for life ahead and support long-term financial wellbeing’; this execution focuses on the benefits Skipton offers to their members.

The TV spot, made by Red Brick Road and directed by Ric Cantor with Knucklehead x EPOCH UK, brings to life everyday unfairness through an unusual and humorous scenario. The spot again features character actor Simon Farnaby, best known for his performances in ‘Ghosts’ and ‘The Detectorists’. Simon plays an anti-hero, who is treating his unsuspecting victims unfairly. Skipton Building Society, in contrast, is the embodiment of all things fair.

The spot is airing on linear, VOD and SVOD and is supported by radio and social and it is the next step in the wider brand refresh that seeks to position Skipton as the fair Building Society, and a better alternative to the high-street banks.

Nick Mortimer, CMO of Skipton Building Society said, “We’re pleased to be taking another step along the road to a Fairer financial future for all. We know that people want financial institutions that act with integrity, and the Skipton differences ring true now more than ever: being member owned, putting people first, and demonstrating fairness in products, policies and services. Fairness is a founding principle for the business. So, this campaign remains the perfect way to bring this to life through the lens of our membership offer.”

Matt Davis, owner and ECD of Red Brick Road said, “It’s a known truth that customer loyalty often feels taken for granted, especially in financial services. So we’re proud to help Skipton reset the balance with this new execution. Skipton really do believe in rewarding their members and this next instalment of the Founded on Fairness campaign brings this to life in our funniest execution yet.”