FILMAWI Builds a Symbolic Portrait of Tottenham for Kilo Kent's '40's'

Director and photographer FILMAWI brings his distinctive and poetic style to new video '40’s' for Kilo Kent, the rising music artist and internet phenomenon, transforming the artist’s hometown into a modern piece of Tottenham mythology.

Kent’s latest single, '40’s', is a raw and honest UK rap record reflecting on his upbringing, experiences, and the realities that shaped his journey. Delivered with authentic storytelling and powerful lyricism, the track offers a personal insight into Kilo’s world while showcasing the talent and perspective that continue to build his growing reputation.

FILMAWI said, “‘40’s” is a reflection on Kilo’s upbringing and the experiences that shaped him. Rather than telling a literal story, I wanted to build a world around those ideas. A world rooted in Tottenham, but elevated through symbolism, atmosphere and a sense of modern Tottenham mythology.”

Filmawi Efrem is a London-based filmmaker and photographer from Eritrea. A former art director at AMV BBDO, he brings a strategic and visual approach to storytelling, blending poetry, magical realism and intimacy to create emotionally resonant work rooted in human experience.

His clients include Maison Margiela, Comme des Garçons, Burberry, Adidas, Dr. Martens, CP Company and Flannels, while his collaborations span artists and talent such as Stormzy, Post Malone, Sampha, Chris Martin, Burna Boy, Ashley Graham, Big Sean and many more.

Grounded in authenticity, FILMAWI’s work balances poetic imagery with real human emotion, creating films and photographs that feel both soulful and cinematic.

'40’s' is available now on all major streaming platforms alongside the official music video.