Home Is Where the NBA Is in ESPN Spot

​Arts & Letters and long time client, NBA on ESPN has launched its sixth season campaign.

This spot is launching alongside the start of the NBA season and the first year of ESPN’s new 11-year broadcast rights renewal. Familiar faces show up, as it features the Inside the NBA crew, Shaquille O’Neal, Ernie Johnson, Kenny Smith, and Charles Barkley, in their highly anticipated move to ESPN.

The new work debuted during Monday Night Football and is running across broadcast, social and digital through November. The work is sure to get everyone hyped for the upcoming season with Tyler the Creator’s 'Stop Playing With Me' as the music track. In partnership with ESPN, Arts & Letters continue to have a long standing tradition of finding both massive and up-and-coming artists to help deliver the excitement in live sports.

ESPN is at a critical moment, as it enters its new direct-to-consumer streaming era, and the new work reinforces ESPN’s leadership position as the home of the NBA Finals in the upcoming year.