Shane Gillis and Peyton Manning Do Anything for a Bud Light on Gameday

Bud Light is ready for NFL season kickoff, debuting a national campaign for the upcoming NFL season with two new commercials, the return of its fan-favourite team cans and opportunities for fans 21+ to upgrade their gameday all season long.

Starring brand partners Shane Gillis and Peyton Manning, Bud Light’s latest creative work from Anomaly NY, called ‘The Move’ and ‘Armchair,’ showcase just how far they will go for the clean, crisp taste of Bud Light on gameday. Alongside the new creative work, Bud Light and its 27 team partners are bringing back its limited-edition team cans featuring retro-inspired styles that allow fans to rep their team all season long. This year’s team cans feature a scannable QR code that will give fans the chance to upgrade their gameday experience with prizes including a month of NFL+ Premium, tailgating essentials, NFL tickets and more.

Todd Allen, SVP of marketing for Bud Light, said, “The NFL season is Bud Light season, and as the league’s Official Beer Sponsor for over two decades, we know firsthand the deep-rooted passion fans have for their team. With two hilarious new commercials featuring Shane and Peyton and our iconic team cans giving fans a chance to upgrade their experience all season, we’re making it fun to fan and celebrating the great lengths fans go to as they do anything for their team – and a Bud Light – on gameday.”

Bud Light’s new NFL campaign kicks off with a double feature of two new commercials ‘The Move’ and ‘Armchair’ starring longtime friends of the brand, comedian Shane Gillis and pro football Hall of Famer Peyton Manning, showcasing just how far they will go for Bud Light on gameday.

‘The Move’ opens on a bar packed with NFL fans and, naturally, Peyton Manning, all looking to get the bartender’s attention to order their next Bud Light. Suddenly, Shane Gillis smoothly slides in beside Peyton and snags the quarterback’s prime position. The two quickly begin the all-too-familiar bar shuffle to battle for prime ordering position and the bartender’s attention: slightly leaning over the bar, attempting to poke your head and arm through the crowd and generally jostling to get noticed by the bartender. Peyton then calls in the reinforcements and recruits a fan to help him go fully horizontal across the bar to order his, and Shane’s, Bud Light.

‘Armchair’ brings the action to an at-home watch party, as Peyton faces the great dilemma of needing another Bud Light but not willing to give up his prime seat: an oversized recliner. When Peyton realises the friend sitting on the floor is ready to snag his seat once he gets up for another beer, he shows he’ll do anything for that Bud Light and takes the whole armchair with him – even if it means crashing through French doors.

Peyton Manning, pro football Hall of Famer, said, “This Bud Light campaign truly captures what it means to go great lengths for your team and showcases how fun it is to fan during the NFL season. Partnering with Bud Light is my favourite NFL kickoff tradition and bringing Shane into the action this year made this one even funnier. I can’t wait for kickoff.”

Shane Gillis, actor, writer and comedian, said, “I enjoyed shooting this Bud Light commercial with Peyton.”

Repping your team on gameday just got easier with the return of Bud Light’s fan-favourite NFL team cans for fans of Bud Light’s 27 sponsored teams. Featuring full-bleed team colours, retro-inspired jersey stripe marks and bold team logos to show off your team spirit, Bud Light has you and your team covered on gameday, whether at home, at the bar or in the stadium this season.

Bud Light is doing anything for fans this season, which means elevating the gameday experience into an epic one by scanning the QR code wherever this year’s Bud Light team cans are sold. Bud Light is helping fans 21+ upgrade their gameday experience with a chance of winning a month of NFL+ Premium*, tailgating essentials, NFL tickets and more.

Fans 21+ will also be able to participate in the Bud Light Football Faceoff National Contest at locations across the country where they can compete for a chance to win Super Bowl LXI tickets.