Popeyes Reminds America Why It’s ‘THAT Chicken’

Popeyes has launched its first campaign with new creative AOR Anomaly.

In the campaign, Popeyes has doubled down on the thing it has done best for more than 50 years: THAT Chicken from Popeyes.

The new campaign, THAT Chicken from Popeyes, introduces a new brand platform rooted in the Popeyes difference: their chicken. There’s chicken, then there’s THAT chicken from Popeyes.

Inspired by the iconic 'Love That Chicken from Popeyes' jingle, the spots celebrate everything that has long made Popeyes the recognisable brand that it is, from iconic Cajun flavours and hand-breading, to the sounds, attitude and soul of a Real Louisiana Kitchen. 

Through a sensory-first experience, the creative invites consumers to do more than see the food. They can hear the crunch, feel the steam and smell the flavours. The result puts THAT Chicken from Popeyes, and the people behind it, at centre stage.

As Popeyes looks to reassert itself as the best-tasting, best-value chicken in America, the campaign highlights what has been true for five decades with a fresh, bold creative expression built for the brand's next chapter.