Rogers Inspires Canada to ‘Bring It Home’ as Blue Jays Chase World Series Glory

As the Toronto Blue Jays compete in the World Series for the first time since 1993, Rogers, owner of the Blue Jays, has launched a bold and emotional nationwide campaign: Bring It Home.

The main advertising spot, developed in partnership with Publicis Canada, taps into the unique position of the Blue Jays: while most teams represent a city, the Blue Jays represent an entire country. This isn’t just Toronto’s team — it’s Canada’s team.

A Canadian rallying cry

From coast to coast to coast, Bring It Home unites fans under a single, heartfelt message: Bring it home! The campaign frames the Blue Jays’ identity as a symbol of national pride, reminding Canadians that their team’s home spans every province and territory.

“The Blue Jays are Canada’s baseball team with fans from every corner of the country. As proud owner, we wanted to celebrate Canadian pride, unity and the power of sport to bring people together,” said Terrie Tweddle, chief brand and communications officer, Rogers.

“This is more than a baseball campaign — it’s a national rallying cry,” said Vini Dalvi, chief creative officer at Publicis Canada. “From coast to coast to coast, the Blue Jays are Canada’s team. And with Rogers behind them, the story naturally stretches as far as the country does. It’s about belonging, pride, and showing the world what home really means.”

Even the Toronto Maple Leafs joined the rally, making a cameo in the spot and cheering on the Blue Jays on social media — a reminder that when it comes to bringing it home, all of Canada is on the same team.

A bold show of support

In a striking show of support, the company also went from Rogers red to Blue Jays blue — across social media, out-of-home placements, and even the main signage at Rogers Centre — putting its support for Canada’s team first and foremost.

Real fans, real voices

Authenticity is at the heart of the campaign. Every location shot features real fans in real bars — nothing was staged. Crews travelled to Toronto, Vancouver, Quebec City, Calgary, Halifax, and Georgian Bay, using social media and local intel to find the most passionate supporters. The result is a campaign rooted in truth, connection, and community.
Hip-hop artist Luu Breeze, a lifelong Jays fan, lends his voice to the spot, bringing local artistry and genuine emotion to the forefront.

Full-funnel integration

The Bring It Home campaign rolled out across paid and organic social, broadcast TV, and a robust out-of-home presence. Rogers also activated in-game broadcast elements and extended the campaign beyond the stadium with surprise-and-delight giveaways across the country.

Bringing the game to more fans

With each home game, Rogers is giving away 500 free tickets to fans, creating unforgettable experiences. For the World Series, the Bring It Home giveaway is part of the campaign — Rogers surprised fans at watch parties and restaurants during Game 1 with tickets for Game 2. Rogers is also running a national ticket giveaway for its customers, giving away hundreds of tickets through Rogers Beyond the Seat.
With the Blue Jays chasing history and a nation behind them, Bring It Home is more than a campaign — it’s a national rallying cry.