Publicis Toronto Wins Creative Agency of Record for 7-Eleven Canada

​Publicis Toronto has been appointed as creative agency of record for 7-Eleven Canada, following a competitive pitch. This win is reflective of the momentum of Publicis Canada’s creative transformation and reinforces its belief in creativity as a driver of business growth.

“Partnering with Publicis Toronto is an exciting step toward creating truly transformational work,” said Susana Pulla, director of marketing, communications and digital at 7-Eleven Canada. “We were impressed by their deep understanding of our target audiences and the strong insight that fueled a breakthrough creative approach. As we look to make 7-Eleven a brand that resonates with a new generation while honouring our nostalgic roots, Publicis is the right partner to help us lead that change.”

With approximately 550 stores across Canada, 7-Eleven has been a trusted convenience retailer since 1969, serving communities with beverages, craveable snacks, everyday essentials, and fuel. Today, the brand is on an ambitious journey to redefine itself with innovative food and beverage offerings and exceptional value, an advantage that sets it apart in an ultra-competitive market.

Publicis Toronto will lead creative and strategic development for brand and campaign work, supporting 7-Eleven’s transformation and growth ambitions. This partnership reflects a shared vision: leveraging creativity to transform business and connect with a new generation of Canadians.

“7-Eleven is an iconic global brand entering a bold new chapter in Canada,” said Vini Dalvi, chief creative officer at Publicis Toronto. “We’re excited to use creativity to drive business transformation and help 7-Eleven become an even bigger part of Canadians’ everyday lives.”