Publicis Montréal Names Alexandre Jourdain Executive Creative Director

​Publicis Montreal has appointed of Alexandre Jourdain as executive creative director.

Throughout his career, Alexandre has built a reputation for transforming cultural insights into bold creative ideas and pushing projects beyond expectations. After more than a decade at lg2, where he became partner and creative director, he led some of Quebec’s most talked-about campaigns across tourism, retail, food and beverage, and technology. His work spans major brands such as Tourisme Québec, Hydro-Québec, Bell, Ubisoft, Banque Nationale, Olymel, Keurig Dr Pepper, and GSoft, among many others.

Alexandre is known for his ability to combine strategic thinking with storytelling and design, creating campaigns that resonate deeply with audiences. He has a particular talent for leveraging emerging trends and platforms to deliver innovative, earned-first ideas. Among his standout achievements are 'The Winter Lotus' for Destination Québec Cité, which turned Québec into a global conversation by proposing it as the next filming location for HBO’s The White Lotus, and 'Your first Crush. All Grown up.' for Crush Zero Sugar, a culturally charged campaign that redefined the brand for an adult audience. He also played a key role during 7 years in Bell 'Let's Talk', driving engagement for one of Canada’s most impactful social initiatives.

Recognised for his collaborative leadership and his passion for constantly exploring new creative territories, Alexandre brings a strong vision and a relentless curiosity for cultural, media and technological trends. Always on the lookout for emerging platforms and fresh approaches, he has earned more than 80 awards across leading industry competitions, including Cannes Lions, One Show, Marketing Awards and the Webby Awards, to name a few.

“Alexandre brings a rare mix of strategic thinking and creative audacity,” said Jean-François Dumais, chief creative officer at Publicis Montréal. “His ability to turn cultural insights into ideas that spark conversation and his talent for leading teams with curiosity and collaboration make him an incredible addition to Publicis Montreal.”

“Joining Publicis Montreal as executive creative director feels like the perfect next step,” said Alexandre Jourdain. “What inspired me to join Publicis Montreal is the agency’s current momentum: a strong team in place, inspiring leaders, and clients I’m really excited to collaborate with. It’s also a place where anything is possible, both locally and internationally. The ambitions at Publicis Montreal are high, and I’m happy to lend a helping hand to bring them to life.”